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How do Google Ads work?

 Google Ads works on a pay-per-click (PPC) model, where businesses bid on keywords and pay each time a user clicks on their ad. The ad is then displayed to users who search for those keywords on Google or its partner websites.

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  2. Thanks for breaking this down in an easy way. I didn’t fully get how the bidding worked before, but now it makes more sense. The google ads benefits really stand out, especially how it can reach the right people at the right time.

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